6th Annual New Media & Technology Conference
Due to inclement weather on Thursday, February 13, FredNMT is RESCHEDULED to Thursday, February 27.
Registration cancellations must be submitted by Wednesday, February 19. Waiting list requests must be received by Friday, February 21.
Our nationally-recognized social media and online marketing conference is out of this world! Launch your tech-savvy marketing strategy on Thursday, February 13, 2014!
Explore tools and strategies that can immediately improve your online presence! The day kicks off with a networking breakfast, and wraps up with a fast-paced closing session: "There's an APP for That!" In between, expand your knowledge with informative sessions led by expert local presenters.
This year’s conference focuses on the hottest topics in social media today, delivered in general and focused breakout sessions. Presenters provide you with informative, energetic, and engaging general sessions that appeal to all experience levels. Scroll down to see the day's agenda.
ONLY IN 2014!
Fred NMT 2014 marks the exclusive launch date of the Chamber's new website! Maximize your membership with an easy to navigate website that directs you to member benefits, local businesses and organizations, and community information about Frederick County!
QUICK LINKS
Respond to the Social Business Survey
Official Twitter Hashtag: #FredNMT
Photos tagged #FredNMTon Instagram
CONFERENCE AGENDA
8:00 a.m.
Registration, Networking and Breakfast
Check in, pick up your badge, and conference materials, and join us for an informal networking breakfast.
8:45 a.m.
Welcome!
Social Business Survey Kick-Off Presentation
9:00 - 10:00 a.m.
General Session 1
Utility Content by Jon-Mikel Bailey, Co-Founder, Wood Street, Inc.
10:05 - 11:05 a.m.
Break out Sessions - Select One to Attend
(1) Whitney Hahn: Video for Social Media
(2) Cyd Maubert: "Medal Winning" Copy for Social Media
(3) Tobin Lehman: Insights into Action: Using customer data to drive marketing
11:05 - 11:20 a.m.
Morning Break
11:20 a.m. - 12:20 p.m.
Break out Sessions - Select One to Attend
(1) Michelle Kershner and Brittany Diehl: Blog This, Not That
(2) Monica Spilman: Google Integration
(3) Mayra Ruiz-McPherson: Advanced Twitter
12:20 - 1:20 p.m.
Lunch
1:20 - 1:30 p.m.
Afternoon Energizer
1:30 - 2:30 p.m.
General Session 2
Digital Detox by Beth Schillaci of Village Works
2:30 - 3:00 p.m.
Closing Session & Remarks
"There's an APP for That!"
A full page flyer
SESSION DESCRIPTIONS
General Session 1
Utility Content: Your Rocket Fuel for Success by Jon-Mikel Bailey
What you'll learn:
How to use Utility Content to boost your online presence and maximize your online marketing success!
About Jon:
Before co-founding Wood Street in 2002, Jon worked in sales, marketing, and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding, web, and graphic design to chambers of commerce, trade associations, and colleges. He has a BFA in Fine Art in Photography from Frostburg State University and still shoots photos for Wood Street clients.
Morning Breakout Sessions
(Select One to Attend)
(1) Video for Social Media by Whitney Hahn
What you'll learn:
Discover how to optimize your video marketing efforts through social media, including Facebook, Vine, Instagram, Twitter, and Google Hangouts.
Plus, learn how to effortlessly integrate video marketing offline in business presentations, trade shows, and print campaigns.
About Whitney:
Whitney co-founded Digital Bard in Frederick, MD in 2004. Her video production creativity has been recognized in several national awards competitions including the ADDY Awards, Telly Awards, Parent’s Choice Awards and Communicator Awards.
(2) Medal Winning Copy for Social Media by Cyd Maubert
What you'll learn:
Bring home the Gold from this session by training for peak performance with copywriting in digital environments. Warm up by brainstorming where to get fresh content ideas and how to build a content calendar. Training progresses by discussing the importance of targeting; three simple ideas to help your content go viral; and how to structure written content for a digital environment. The session concludes with the opportunity to practice your new skills by drafting your own social media copy to take away! If you have ever struggled with getting started, this training session is for you!
About Cyd Maubert:
A professor at Mount St. Mary's University, Cyd teaches new tools such as social media. Cyd promotes that an integrated marketing strategy will help an organization deliver upon its mission and achieve its goals.
(3) Insights into Action: Using customer data to drive marketing by Tobin Lehman
What you'll learn:
Tobin will help uncover the tools and resources you need to get started turning your data insights into powerful marketing action.
About Tobin:
Tobin is the president and founder of New North. He has lectured at American University and Shepherd University and has spoken to various associations on the power of digital marketing and customer retention.
Afternoon Breakout Sessions
(Select One to Attend)
(1) Blog This, Not That by Michelle Kershner and Brittany Diehl
What you'll learn:
This presentation will outline strategies for engaging the blogger community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
About Michelle and Brittany:
Michelle has been in the marketing and communication field for over fifteen years, and currently manages social media outreach, public relations, marketing programs, and content development for various aspects of the Tourism Council of Frederick County.
Brittany is the Promotion & Social Media Manager for the Downtown Frederick Partnership. She plans, implements and markets Downtown Frederick Partnership events and manages the Partnership's social media outlets and web page.
(2) Google Integration by Monica Spilman
What you'll learn:
Google+ Local is the latest hybrid of many of Google’s services aimed and helping users find great local business. Rolled out in May of 2013, Google+ Local allows verified owners to merge existing Google Places, Google+ Business Pages, reviews, photos, YouTube channels and much more into one convenient location that can be found via Google Search, Maps or Google+
About Monica:
Monica Spilman is the Senior Internet Marketer at 270net Technologies of Frederick. She stays on top of all things related to the ever-changing digital marketing field including SEO, email marketing, social media marketing, online reputation management, and pay-per-click campaigns, and assists 20+ local businesses do the same.
(3) Advanced Twitter by Mayra Ruiz-McPherson
What you'll learn:
This session will scrape well below the surface and immerse attendees in topics such as advertising on Twitter (will cover numerous options), all about Vine (video sharing), Twitter cards (what are they and why should you care), Twitter analytics and tools to extend the Twitter experience.
About Mayra:
Mayra is a longtime marketing strategist often retained by clients and organizations to assist them in all aspects of digital and social media marketing and outreach
General Session 2
Digital Detox by Beth Schillaci
What you'll learn:
- How to evaluate which social media tools and strategies are working for the company.
- How to take care of your "home base" and integrate all your marketing efforts.
- How to avoid shiny object syndrome and make the best decisions for your business.
- How to unplug to focus and grow your business.
About Beth:
Beth is the founder of VillageWorks Communications, Inc. a 14 year old marketing company specializing in Internet technologies. She was named one of the 25 CEOs to Know in 2010 by Gazette Business and Politics. She is the author of Your Social Media Roadmap, which provides small businesses with her successful framework for implementing a digital strategy.
ATTENDEE REGISTRATION
Register online to reserve your spot.
Your registration is NOT complete until you select your sessions by calling 301.662.4164 x1 or emailing info@frederickchamber.org.
Bootcamp participants, trustees, sponsors, and speakers: Please call 301.662.4164 x1 to register.
The following registration fees include breakfast, lunch, breaks, and all conference sessions:
- Chamber Members: $125* per person
- Chamber Member Nonprofits: $110* per person
- Non-Members: $225* per person
- Non-Chamber Members Who Are Members of Partnership Organizations: $145* per person
(Partner organizations include: Downtown Frederick Partnership, Emmitsburg BPA, Frederick County African-American Chamber, Greater Brunswick Area Chamber, Greater Mount Airy Chamber, Middletown Area Chamber, Middletown Valley Business Association, Walkersville BPA)
*DID YOU ATTEND SOCIAL MEDIA BOOTCAMP?
If you attended Social Media Bootcamp in November 2013, December 2013, or January 2014, you receive a $10 discount on registration! You must call 301.662.4164 x1 to register.
REGISTER EARLY! Registration deadline: February 6, 2014
UNABLE TO ATTEND? Follow along with the tweets, photos, videos, and updates posted #FredNMT: Visit our Storify page after the event, and don't forget to tag your posts with #FredNMT so we can find and share updates!
THE FINE PRINT
Every attempt will be made to accommodate special needs for attendees.Vegetarian meals will be available upon advanced request. Please contact mbutler@frederickchamber.org or call 301.662.4164 x1 at least 10 days prior to the event.
Our program & event policies apply to ALL Chamber functions. Click here to read more about event registration, refunds, online payments, and photography/video at events.
Sessions, presenters, and other conference details are always subject to change. Updates will be posted on this page.
2014 SPONSORS
Premier sponsorship opportunities are available for the Frederick Chamber’s signature educational conference. A limited number of spots are available, and commitments are due by Friday, February 7. For more information, download the Sponsor Registration Form (PDF) or call 301.662.4164 x1.
2012 conference photos by Turner Photography
GRAND PRIZE DRAWING
If you'd like to be the official sponsor of the grand prize package, contact mbutler@frederickchamber.org.