The Entrepreneur Council Brown Bag Lunch & Learn Series was created specifically for you, the Small Business Owner, whose time is extremely limited. Combining education and networking, you'll glean practical and usable take-away information to help grow your business through presentations and the sharing of ideas with other entrepreneurs. Each Lunch & Learn offers a topic important to small business, lead by a facilitator considered an expert in their field and has two distinct segments. Bring your lunch, meet other entrepreneurs, and learn something new.
11:30 a.m. - 12:00 noon Networking 12:00 p.m. - 1:00 p.m. Presentation & Group Discussion
This month's topic: Marketing Automation
Have you heard of Marketing Automation, but aren't sure what it is or how your business can use it? Marketing automation helps businesses streamline their lead generation, segmentation, lead nurturing, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. Some of these practices are possible at small volumes without software, but technology has become essential with the increasing number of channels businesses are required to manage. Beth Schillaci of VillageWorks Communications will not only give you the details of what Marketing Automation is, but also how you can get started using it in your business . The following topics will be covered: What is Marketing Automation How can Marketing Automation Help YOUR Business The technology elements of Marketing Automation The 4 Areas of Marketing Workflows with examples We will finish the session with discussion and answer any questions.
Have you heard of Marketing Automation, but aren't sure what it is or how your business can use it? Marketing automation helps businesses streamline their lead generation, segmentation, lead nurturing, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. Some of these practices are possible at small volumes without software, but technology has become essential with the increasing number of channels businesses are required to manage. Beth Schillaci of VillageWorks Communications will not only give you the details of what Marketing Automation is, but also how you can get started using it in your business . The following topics will be covered:
We will finish the session with discussion and answer any questions.
REGISTRATION IS FREE Deadline to register is January 3, 2017. Space is limited to 30 participants. Please email info@frederickchamber.org if you would like to be placed on the waitlist as registration has been closed for this event. Lunch is not included, so please remember to bring yours!